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Warner Edwards Gin Limited Edition Pack for Selfridges

Warner Edwards Gin Limited Edition Pack for Selfridges

Simon Pendry – Warner Edwards

Warner Edwards is an award winning gin distillery that lovingly craft their gin on Falls Farm in Harrington, Northamptonshire. Warner Edwards are motivated by a passion for nature and a love of the land, they have one ambition: to save the world from mediocre gin by creating an epic product that is farm-made with natural, seasonal ingredients and steeped in authenticity. For them, it’s about making a gin that is loved across the globe, while nurturing nature and giving back to the environment. Each batch is distilled using natural spring water from Falls Farm, and every single bottle is handcrafted by their team – from the filling to the wax seal and label finishing.

This Christmas, Warner Edwards are on a mission to inspire the nation to give back to nature and get creative with its limited-edition wooden gift box designed by Simon Pendry, and sold exclusively through Selfridges.

Warner Edwards Honeybee Gin, which contains 28 natural botanicals, is infused with luscious honey from their beehives on Falls Farm. Every bottle comes with a packet of wildflower seeds, so that gin lovers can do their bit to give back to nature by planting their own bee-friendly botanicals. This unique gin has been released in partnership with the Royal Horticultural Society, the UK’s leading gardening charity, and a portion of the proceeds from each bottle sold goes to support their work.

Simon Pendry who has been a design partner of Warner Edwards since the brands creation in 2012, has created this limited edition pack in the spirit of sustainability. The box has been designed to be upcycled in a variety of ways, including as a wildflower planter using the supplied seeds, a bee hotel or a bird box. As part of an ongoing environmental awareness campaign, we are encouraging fans to come up with their own original, nature-friendly uses for this versatile gift.

Simon Pendry says “It was crucial for us to create something that is of course attractive and gift-worthy for Christmas, but also something that can have a second life and be upcycled to help the great British wildlife in line with the brands strong environmental credentials. Creating something that can really help our bees, birds, and plant life was a win win win!”

CREDIT

  • Agency/Creative: Simon Pendry
  • Article Title: Warner Edwards Gin Limited Edition Pack for Selfridges
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Europe
  • Format: Bottle, Box
  • Substrate: Glass, Wood

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