“Voice have evolved the brand and packaging for popcorn brand Lord Poppington’s. The brand is distributed throughout farm shops, delis and major retailers with a feature in the UK’s John Lewis christmas hamper for 2014.
The popcorn is a tasty treat made in the heart of England. We wanted to bring some of the eccentrically English attributes from the character ‘Percy’ into the packaging by utilising different colours throughout the union jack to depict the flavour of popcorn. We also evolved the character by simplifying the illustration and highlighting his distinguishable features – the cane, top hat, bow tie and shoes which allows for tactical brand campaigns in the future. ”
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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