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Visual Identity, Labels and Packaging Design for Lupinc, a Wine Estate from Italy

Visual Identity, Labels and Packaging Design for Lupinc, a Wine Estate from Italy

Aleš Brce – Lupinc Wine Estate

The visual identity of the Lupinc Wine Estates (Praprot, North-East of Italy) is based on a radical approach to graphic design. It aims to communicate quality and elegance by using simple and basic forms. The harmonic visual image system, inspired by Gestalt theory, consists of simply-shaped compositions. The identity is communicated through an experimental use of typographic elements on four wine labels, through a geometric motif on the transport box (for six bottles), and through a lively decoration on the gift box (for three bottles). Here the graphical ‘interpretation of winery’ is based on distinctive minimalistic symbols combined with a vinicultural spirit.

CREDIT

  • Agency/Creative: Aleš Brce
  • Article Title: Visual Identity, Labels and Packaging Design for Lupinc, a Wine Estate from Italy
  • Organisation/Entity: Freelance Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Slovenia
  • Market Region: Europe
  • Format: Bottle, Box, Wrap
  • Substrate: Glass, Pulp Carton, Pulp Paper

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