Visual identity and website for Cannibal, a content and media shop in New York City and Los Angeles; disrupting cultural narratives through a data-driven creative approach. Cannibal is a lens, an aggressive way to look at culture by creating content around edgy, yet familiar topics that raise eyebrows. The new identity reflects the consumptive, indulgent attitude of society with a bold presence crafted from a timeless grotesque style font. Using the wordmark as a masthead across all touchpoints is the anchor of the identity system and pays homage to where Cannibal got its start, as a magazine.
CREDIT
- Agency/Creative: M M NT
- Article Title: Visual Identity and Website Design for Canniba Publication
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Design, Brand Identity, Brand Strategy, Identity System, Research
- Industry: Entertainment
- Keywords: logo, identity, brand identity, branding, website, digital, media, content, NYC, LA
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
