Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Vilde Joranger Brand Design by Alexandra Bald

Vilde Joranger Brand Design by Alexandra Bald

Vilde Joranger is a young label for caring knitwear. The term caring has a double meaning as the brand cares for the the wellbeing of their customers as well as for eco friendlyness and sustainability in general. Vilde Joranger offers highest quality, handmade knitwear – made from certified material. The pieces are authentic and straight forward. The founder´s background is in the craft of knitting, she has a profound knowledge of material and processing. Every @vildejorangerde piece lasts – let’s say – FOREVER.

Vilde Joranger is inspired by nature, its colors, its textures. The branding therefore features organic & feminine shapes combined with soft, natural colors, moody images and nature sujets. Main colors are olive green and a light beige – inspired by the founder´s workshop view.

The logo accentuates the founder´s prename to make the brand´s name easy to remember. Phonetically „Vilde“ resembles the German Word „wilde“ (wild) which is a nice a connotation in terms of the label´s values. The logo serif-type has a retro-touch but stays contemporary. On all designs the brand´s logo dominates the rather factual and straight forward typography to create an interesting contrast.

All media is printed on eco-friendly material of course. On items that are handed out to customers, corners are rounded to underline the logo´s shapes and give pleasant haptics. The design offers space for Vilde Joranger to add handwritten details such as personal notes, information or product prices here and there.

CREDIT

  • Agency/Creative: Alexandra Bald
  • Article Title: Vilde Joranger Brand Design by Alexandra Bald
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Germany
  • Agency/Creative City: Alexandra Bald
  • Market Region: Europe
  • Project Deliverables: Brand Design
  • Industry: Fashion
  • Keywords: knitwear, smallbusiness, startup, femalefounder, smallbusinessdesign

  • Credits:
    Design: Alexandra Bald

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
4
Bad
Vote
2
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
4
Bad
Vote
2
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
4
Bad
Vote
3