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Verhovye. Responsibility at Every Step of the Way

Verhovye. Responsibility at Every Step of the Way

Mildberry – Verhovye Brand Creation

“Verhovye” is a dairy brand developed by Mildberry for a business alliance of X5 Retail Group (Russia) and Nesvizh Baby Food Plant (Belarus). “Verhovye” are created together by farmers, producers, and retailers that united to control the full production cycle from the farm to the shelf and provide consumers with the best quality dairy produce. Mildberry developed a brand communication platform that unravels the idea of “responsibility” through demonstration of the full production cycle and the delivery of the product to consumers.

CREDIT

  • Agency/Creative: Mildberry
  • Article Title: Verhovye. Responsibility at Every Step of the Way
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Russia
  • Market Region: Europe
  • Format: Bottle, Cup
  • Substrate: Plastic

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