“HAPPY BREAK soft drinks line for school students. Designed by UP creative studio in order to encourage children to choose the healthier product.
To achieve friendly contact with school students developing graffiti style details for logotype and auxiliary graphic details.
To attract children attention selected and developed hand-painted characters from the children`s world who spend leisure time actively and happily (i.e. healthier) surrounded by soft drink ingredients.
Bright background symbolizing health, cleanliness, purity in order to emphasize healthy composition based on natural juices free of any harmful additives.”
CREDIT
- Agency/Creative: UP creative studio
- Article Title: UP creative studio – Happy Break
- Project Type: Packaging
- Substrate: Metal, Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
