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Unified Brands Agency gives BRB a Punchy Kiwi Character Branding

Unified Brands Agency gives BRB a Punchy Kiwi Character Branding

Nestled in the foothills of the Hunua Ranges south of Auckland sits The Boundary Road Brewery. Started in 2011, it is a brewery that has become known for its name-sake craft beer brand, Boundary Road Brewery. We were tasked to re-stage the brand and reinvigorate it in the accessible craft beer category.

With consumer insights at the heart of the project, we have designed a brand identity that utilised newly created distinctive assets – the BRB lock-up and the dynamic ‘Shed’ device. This consistent approach then gave us space and freedom to celebrate the character of each and every BRB beer through punchy illustrations.

The result was a powerful yet playful new look and the brand that is now more commonly known as the abbreviation we created – BRB – the fastest growing mainstream craft beer in New Zealand.

CREDIT

  • Agency/Creative: Unified Brands
  • Article Title: Unified Brands Agency gives BRB a Punchy Kiwi Character Branding
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: New Zealand
  • Market Region: Oceania
  • Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Rebranding
  • Format: Can
  • Substrate: Metal

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