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Unblvbl – ‘좋은 밤’이 라는 소주. Pleasant Evening (Concept)

Unblvbl – ‘좋은 밤’이 라는 소주. Pleasant Evening (Concept)

“Unblvbl developed the concept of Asian cocktails based on soju – ‘좋은 밤’ 이 라는 소주. Soju (소주) – Korean beverage, grain distillate strength from 20 to 45%, usually used in its pure form, but in recent years it has increasingly become an ingredient for cocktails. 좋은 밤 name translates from Korean as “Pleasant Evening” and this product was created just for this type of evening in nice company. Reference point in communication with the consumer – illustration on a paper bag, made in watercolors. Each one is based on the predominance of the color characteristic for a specific taste. There’s three of them: apple, strawberry and orange. As for the labels placed on the bottle, we have entered the most harmonious in its subjects – poster on the wall, a sign in the park and billboard. Illustrations, ease and taste – all that to create the right emotional state. Working on this project we wanted to do first and foremost something that goes beyond our perception of low-alcohol cocktails, cultural code and the ordinary.”

CREDIT

  • Agency/Creative: Unblvbl
  • Article Title: Unblvbl – ‘좋은 밤’이 라는 소주. Pleasant Evening (Concept)
  • Project Type: Packaging
  • Substrate: Glass

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