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Tronque Skincare Brand and Packaging Design by Marx Design

Tronque Skincare Brand and Packaging Design by Marx Design

Tronque says “every body is beautiful” – head to toe beauty is for everyone – celebrating the body in its beauty and imperfections. The brand balances elegance and edge, while being inclusive of age, skin types, ethnicities and genders.The packaging is designed to cut through a crowded luxury skincare category. The design concept draws inspiration from the trunk and torso of the female form. A bespoke wordmark references feminine curves and is delivered as an ownable classic Roman typography.*

The graphic, yet painterly silhouette symbol was inspired by life drawing and collage styles popular in the 19th Century. Rather than glossy high fashion images, photography is a soft, grainy, collection that celebrates the human body – blemishes, imperfections and all. The sophisticated, visceral blood red was chosen for being ownable in the category and stands out in a sea of monochromatic brands. Language plays a key role in the design. Brand copy is also used inside the packaging to create an intimate unboxing experience.

CREDIT

  • Agency/Creative: Marx Design Ltd
  • Article Title: Tronque Skincare Brand and Packaging Design by Marx Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: New Zealand
  • Agency/Creative City: Auckland
  • Market Region: Oceania
  • Project Deliverables: Advertising Photography
  • Format: Box
  • Substrate: Fabric
  • Industry: Fashion
  • Keywords: Everybody is beautiful, Skincare Brand, Packaging Design

  • Credits:
    Brand Design: Marx Design Ltd

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