Fortaleza Digital is a trademark registration company, that focus on digital audience. With that in mind, we created a visual identity with a strong and complete system aiming for the client’s best use.
By focusing on a digital and entrepreneurial audience, the idea was to follow a modern concept, with straight lines, cutouts and strong personality. The brand should communicate a digital aim, but should be possible to also apply on paper media. The concept of creation was somehow represented by the protection and care that Fortaleza Digital offers. For this, we brought graphics and spaces in the identity that represent the client and his assured brand.
The logo develop was made by typography and symbology union, which brings digitality and modernity, with cutouts and an easy-to-read font. The signature was made in a personalized and geometric way, communication the meaning of the brand. The graphics that accompany the signature represent a mixture of a bracket and an underline, in order to represent a space that can be filled and protected, like the trademarks that are composed. The signature is linked with the brand symbol. The symbol, derived from the main signature, has the same underline, but composed with an asterisk in the same aesthetic as the signature letters. The asterisk represents the customer and its brand, and the graphics in the underline / bracket represents the protection and care that Fortaleza Digital offers. The colours were chosen thinking about what each one represents, but to make the system even more complete, we created some gradients to better support the identity. The default font family is Cairo. This family harmonizes with the brand’s signature, bringing geometric strokes and being a sans serif font.
- Agency/Creative: Nicole Vázquez & Andressa Musse
- Article Title: Trademark Registration Company Fortaleza Digital Visual Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Jaraguá do Sul
- Market Region: South America
- Project Deliverables: Art Direction, Brand Design, Graphic Design
- Industry: Technology
- Keywords: branding colorful blue digital gradient technology logo
Creative Direction: Nicole Vázquez
Art Direction: Andressa Musse