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Trademark for Bitumen Products Elementum

Trademark for Bitumen Products Elementum

The aim was to develop a trademark for bitumen products: bitumen latex mastics and mastic sealants. Based on the results of project research was selected the “smart” positioning.
Solution:
The name Elementum refers to technology and intellect, as well as to user-friendliness. The design conveys convenience and innovation through the symbol of the “play button” and the search bar, as a reference to the ease of choice between brand products. Differentiation between the lines of products for different industries is realized due to color and symbolic system.

CREDIT

  • Agency/Creative: PG Brand Reforming
  • Article Title: Trademark for Bitumen Products Elementum
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Poland
  • Market Region: Europe
  • Project Deliverables: Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Packaging Design, Research
  • Format: Can, Tin
  • Substrate: Metal

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