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Threebrand Create Label for New Whisky Uhuru that Supports Conservation Charity

Threebrand Create Label for New Whisky Uhuru that Supports Conservation Charity

Working with Young Spirits we recently donated our support to help create the design and bottle labelling for newly released Uhuru 10 year old blended malt Scotch whisky.

With a love for Kenya and a passion for the conservation of the majestic kings of the African plains, co-founder John wanted to create a new spirits brand with a charitable and ethical difference. 10% of each purchase of Uhuru – meaning ‘freedom’ in Swahili – goes towards funding Tusk, a charitable organization which work to amplify the impact of progressive conservation initiatives across Africa.

A true collaborative project also saw Paul Petroianu, a Romanian artist, bring alive the spirit and essence of the African elephant that features on front of bottle.

CREDIT

  • Agency/Creative: Threebrand
  • Article Title: Threebrand Create Label for New Whisky Uhuru that Supports Conservation Charity
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Global
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Branding, Illustration, Packaging Design, Product Architecture
  • Format: Bottle
  • Substrate: Glass Bottle

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