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Thirst Craft Making Regret-Free Drinking Fashionable With FAUXMO

Thirst Craft Making Regret-Free Drinking Fashionable With FAUXMO

With their range of ready to drink alcohol-free cocktails, FAUXMO’S bold ambition is to make the dry lifestyle desirable.

For too long not drinking has meant sacrificing the taste, experience and sophistication of spirits. Well, FAUXMO’S range of delicious, stylish cocktails confidently declares: no more missing out.

Targeting sober socialites, FAUXMO wanted to banish the bland, boring and blah of the non-alc world with their truly fashionable first offering: FAUXMOSA. A bubbly alcohol-free mimosa that playfully blends California grapes, real fruit juice, adaptogens and botanical flavors to create a regret-free cocktail that suits your lifestyle. Made with 100% all-natural ingredients, each FAUXMOSA has a light sweetness that comes naturally with no added sugar, artificial sweeteners or preservatives.

Borrowing from the world of fashion and textiles, we contrast strong stripes with delicate botanical illustrations created by the fantastic Maggie Enterrios.

Our designs feel un peu Parisienne, with elegant framing and refined typography.

The elements cross in the centre of pack, subtly referencing FAUXMOSA’s ‘X’.

The first in a long line of NPD, FAUXMOSA’s brand structure offers a strong framework for future innovations, and its assets scale seamlessly off pack into the wider brand world, meaning everyone can say ‘Oui’ to sophistication and style, even when they’re not drinking.

 

CREDIT

  • Agency/Creative: Thirst Craft
  • Article Title: Thirst Craft Making Regret-Free Drinking Fashionable With FAUXMO
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: North America
  • Project Deliverables: Brand Guidelines, Brand Identity, Brand Strategy, Branding, Illustration, Packaging Design
  • Format: Can
  • Substrate: Metal

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