Richie’s Gourmet is a premium popcorn brand created by renowned chef, located in New Jersey. All products are made by hand using a specialized cooking technique that allows you to infuse the flavors into each kernel. In addition, popcorn is packaged right after cooking, which further increases its freshness and flavor. The challenge proposed for the creation of the new packaging was to translate the product’s positioning in the best way, with a gourmet, classic, and elegant approach.
CREDIT
- Agency/Creative: Thiago Dias
- Article Title: Thiago Dias Creates Branding and Packaging Design for Richie’s Gourmet Handmade Popcorn
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Creation, Brand World, Branding, Graphic Design, Packaging Design, Product Architecture, Research
- Format: Bag
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
