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The Turtle Story Creates Unique Brand Identity for Shoonya

The Turtle Story Creates Unique Brand Identity for Shoonya

Shoonya or void — is often perceived as ’emptiness’ or sheer ‘absence’, however, it is often the presence of ‘no-thing’ — The Limitless Presence. A blank slate, an empty canvas, a vacant space, the unexplored lands, are nothing but unlimited potential and boundless opportunities.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Discovered in the land of India, ‘शून्य’ or Zero has the greatest significance amongst numbers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It not only adds value to the other numbers , ‘शून्य’ is both the start and the end of numbers. Being the divisor to any number, it defines the concept of infinity; thus completing the cycle.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We have incorporated this concept of Shoonya in our logo, by interpreting the O’s in Shoonya as Zeros. Depicting that it is presence beyond physical nature, the Zeros do exist, but they are beyond our perception.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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At Shoonya, we strive in our working methods in order to attain शून्य, which is also translated as limitless presence or boundless opportunities. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
‘People matter’. We reach out to artisans and weavers from the remotest parts of India, who create intricate and detailed textiles from the world’s oldest textile traditions⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This opportunity not just gives them economic empowerment, but also improves their lives and allows them to invest in their families’ well being.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Our Fair Trade vision celebrates the cultural diversity of communities, while seeking to create a positive and equitable change. We respect their development of products and practices, based on their indigenous traditions and techniques. It is Shoonya’s humble effort to make them accessible to the global markets.

CREDIT

  • Agency/Creative: The Turtle Story
  • Article Title: The Turtle Story Creates Unique Brand Identity for Shoonya
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: India
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Research, Tone of Voice
  • Industry: Retail
  • Keywords: Branding, Brand Identity, Brand Naming, Brand Guidelines, Visual Identity, Logo

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