Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

The Perfect FIt for the Perfect Run

The Perfect FIt for the Perfect Run

We translated the technical achievement of FlyKnit into a consumer benefit that runners wanted, which was comfort via the perfect fit. Nikes have a reputation amongst runners for not fitting well, and FlyKnit was a perfect platform to address this perception.

By rendering the FlyKnit as a threaded foot, we captured the benefit of the perfect fit simply and memorably.

This simple, arresting idea became a retail strategy that was implemented around the world, along with film and digital assets to build a cohesive campaign across both advertising, digital and physical retail.

The Nike Flyknit became Nike’s best-selling running shoe, and launched several Flyknit models, establishing Nike’s leadership in sustainability and performance.

CREDIT

  • Agency/Creative: Stitzlein Studio
  • Article Title: The Perfect FIt for the Perfect Run
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: United States
  • Market Region: Global
  • Project Deliverables: Brand Design, Brand Identity, Branding, Graphic Design, Research
  • Industry: Fashion

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
1
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
0
Bad
Vote
1