Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

The Made Shop Redesign of Sweet Bloom Coffee Roasters Packaging

The Made Shop Redesign of Sweet Bloom Coffee Roasters Packaging

After ten years in the specialty coffee industry, Sweet Bloom owner Andy Sprenger asked us to help give his exceptional coffee a complete facelift and redesign. We jumped at the chance.

To begin our redesign, we commissioned Andy’s wife, Laurel Sprenger to etch a wild coffee bloom and then transformed that single bloom into a dense, seamless pattern enveloping the new bag creating a focal point for the new branding.

A year later he asked us to design seven more bags. We kept the strict black and white palette, and explored a series patterns across scales: from the microscopic to the cosmic. The goal is that the bags will continue to be a canvas to feature new, meaningful pattern artwork that will grow and evolve with the brand.

Sweet Bloom has always produced amazing coffee. It’s been a true joy to give it an equally amazing presence on the shelf.

CREDIT

  • Agency/Creative: The Made Shop
  • Article Title: The Made Shop Redesign of Sweet Bloom Coffee Roasters Packaging
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United States
  • Market Region: North America
  • Project Deliverables: Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Tone of Voice
  • Format: Bag
  • Substrate: Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
4
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
4
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
4
Good
Vote
2
Bad
Vote
0