Chen Design Associates – Venus Spirits Gin
Santa Cruz small craft distillery, Venus Spirits wanted a unique and bold personality for each of its sustainable blue agave, gin, and whiskey product lines. Elegant and spare, the gin identity and packaging Chen Design Associates developed aligns most directly with the parent brand we created. Prominent spaces mark the particular blend’s number and a specific batch out of a total gives the distinct impression of a limited edition work of minimalist art.
Fine attention to typographic details of variety, color, line weight and proportion, balance with refreshing negative space to highlight specifics such as locally-sourced, organic botanicals. The texture of the label stock further conveys a feeling of exclusivity, setting apart the small batch, artisanal quality of Venus Spirits gin from others.
- Agency/Creative: Chen Design Associates
- Article Title: The Impression of a Limited Edition Work of Minimalist Art
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: North America
- Format: Bottle
- Substrate: Glass, Pulp Paper