As one of the Premium Brands in one corner of Jakarta – Indonesia, Tjhia Po launched a baby hamper product that is packaged exclusively and has a unique story in it. In Chinese culture, a one-month-old baby is commemorated with a ceremony called Man Yue.This ceremony is carried out as a thanksgiving for the birth of a baby as well as a means of introducing the baby to friends and extended family.
Tjhia Po – Indonesia as one of the Premium Authentic Chinese Confinement has launched its newest product which is inspired by the Man Yue tradition. One of the unique features of this packaging design is the use of attributes and watercolor illustrations that are made and inspired by a story of welcoming the birth of a child.
The design work is done in an epic manner and what makes it special is the size of the food served in mini sizes. The dominant colors of red and gold are those that are trusted and trusted as colors for people who receive exclusive gifts of Baby hampers by Tjhia Po.
Using a gold hotprint finish as an exclusive impression and accompanied by coins as one of the main attractions of this design was made.
One of the foods served in Man Yue, red eggs, yellow sticky rice and various snacks that are believed to bring new hope.
Red-shelled eggs are often served on birthdays, weddings, and parties to celebrate one month since the birth of a baby. Red eggs symbolize birth, new beginnings, prosperity and good luck. In Chinese Culture, yellow glutinous rice symbolizes good luck, wealth, royalty, and the wish that the baby always gets a staple food.
The use of watercolor illustrations is intentionally made to give the impression of being handmade and is considered to bring aesthetics and high artistic value to the packaging of this baby hamper.
The use of jars – logograms from Tjhia Po were made specifically to add an exclusive and sophisticated impression to the designs created by the teams involved. The uniqueness of these Baby Hampers is the use of lotus leaves and this adds to the beauty of the food by Tjhia Po.
- Agency/Creative: Tjhia Po
- Article Title: The Design of Grandeur and Luxury Baby Indonesian Hampers by Tjhia Po
- Organisation/Entity: In-House
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Indonesia
- Agency/Creative City: Jakarta
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Design, Branding, Graphic Design, Packaging Design
- Format: Box
- Substrate: Pulp Board, Pulp Paper
- Industry: Food/Beverage
- Keywords: Hampers, Premium, Chinese, Indonesia, Tjhia Po
Creative Director: Yohanes Raymond
Illustrator: Metta Mini Gallery