“The objective: Aroma Esti asked us to create a new care and beauty product series (cologne, body lotion, soap) in 4 different aromatic varieties inspired by the Greek land. The new series is addressed to the young tourists that visit Greece.The concept: The brand name we created, Chromaroma, and the 4 individual names for each of the varieties: HELLO, YELLOW! (citrus trees aroma), FETISH, REDDISH! (peach and fig aroma), ALL RIGHT, WHITE! (lotus blossoms aroma ) και “TRUE BLUE!” (sea breeze aroma) in combination with the pop aesthetics that prevail in the colors and the graphic design invite the young customer to a playful game of the senses.”
CREDIT
- Agency/Creative: The BrandHouse
- Article Title: The BrandHouse – CHROMAROMA
- Project Type: Packaging
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
