“Millie’s Fromage provides foodies with all of the ingredients and tools to create artisan cheeses in their own kitchen. Millie’s saw huge potential in targeting the gift market in US gift stores. However to successfully enter this arena, they needed high-end packaging that emphasized quality, uniqueness and a sense of European tradition that is closely associated with the roots of cheese making.
Curious Design accepted this challenge with open arms and created a design that conveys a sense of French flair and authenticity. The packaging not only works successfully in-store, but the quality of the presentation also encourages the consumer to keep the box long after the cheese making process is completed.”
CREDIT
- Agency/Creative: Curious Design
- Article Title: CURIOUS DESIGN – Millie’s Fromage Cheese Making kit
- Project Type: Packaging
- Agency/Creative Country: NZ, Auckland
- Format: Box
- Substrate: Fabric, Pulp Carton, Wood
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
