The Marula and Baobab trees both produce fruit that has a very distinct African flavour. These flavours were used to create a premium, naturally infused gin with the Spirit of Africa. The label and neck design needed to educate and inform the consumer on the where and how these flavours were located, extracted and how to best enjoy them. The design needed to highlight the premium quality of the gin and at the same time reflect the African feel and design of the area.
CREDIT
- Agency/Creative: Suckerpunch
- Article Title: Taste the natural flavours of Africa
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: South Africa
- Market Region: Africa
- Project Deliverables: Brand World, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
