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Taresso Decaf

Taresso Decaf

Luminous Design Group – Taresso Decaf

The method of decaffeinate, the process of extracting caffeine from coffee using purified water without added solvents, was the main inspiration for the Taresso decaf packaging design. Specifically, the extraction of caffeine is gradually achieved, monitoring the duration, the temperature and water pressure through the water tanks. Visualizing this process, the graphic element is based on the repetition the caffeine undergoes when it is gradually removed from the fruit stones, whilst the color palette underlines the water as a basic pillar of the procedure.

CREDIT

  • Agency/Creative: Luminous Design Group
  • Article Title: Taresso Decaf
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Greece
  • Market Region: Europe
  • Format: Pouch
  • Substrate: Plastic

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