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Tahin Halva Package Design

Tahin Halva Package Design

Since 1946, the company, whose sole goal is to provide quality, delicious and reliable products, has been decided to change packaging in line with changing market trends.

Other brands in the world and in the country were researched. Many products were examined. Our design was requested to be both traditional and modern design.
Black color was preferred to provide gourmet perception with new photographs.

Since the aim of the company is to sell not only to its own country but also to the whole world with this packaging series, the designs that could create global acclaim instead of local design were studied.

At the end of many case studies, final designs were started to be printed, and the products that gained acclaim in a short time caused the company to quadruple its production capacity.
It is very surprising for us and the customer that a package has changed the sales trend so much. This result gives a very important message in terms of the importance of packaging in sales. Thanks to this development, the company ordered renewal and revision in other products.
At the same time, thanks to the population of the brand, the company started to develop new products. This packaging design is a proud development for our company that specializes in packaging.

CREDIT

  • Agency/Creative: Grafik Sanatlar Ltd Sti
  • Article Title: Tahin Halva Package Design
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Turkey
  • Market Region: Europe
  • Project Deliverables: Packaging Design, Photography, Product Architecture
  • Format: Tin
  • Substrate: Metal

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