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Style and Textile: Corporate Identity for Belkraft by Fabula Branding

Style and Textile: Corporate Identity for Belkraft by Fabula Branding

Brief
Belkraft, the biggest textiles and vinyl films supplier for furniture manufacturers, underwent the process of repositioning and required an identity update. The task of Fabula Branding was to develop a new logo adaptable to different product categories and to create a comprehensive corporate style.

Solution
The logo developed by the team consists of a fixed lettering part and a dynamic graphic part that changes depending on the category. The image is based on rhythmical curved lines that are associated with fabric.
The adaptable black and white corporate style of a reference to the fashion industry and can be easily used to brand any kind of media. A logo book developed by Fabula Branding will support future use of the identity.

CREDIT

  • Agency/Creative: Fabula Branding
  • Article Title: Style and Textile: Corporate Identity for Belkraft by Fabula Branding
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Belarus
  • Market Region: Europe
  • Project Deliverables: Brand Guidelines, Brand Identity, Branding, Graphic Design, Identity System, Research
  • Industry: Manufacturing

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