Studio update to branding and stationery came about as a reflection on 2020. Covid hit and we thought much of the work would move to the digital space but we found ourselves doing more print work than ever before. so the need to up our packaging and make sure we are setting a great example for our clients as well as evolving the brand and pushing more boundaries.
From Lauren: Whilst the branding hasn’t changed, the execution has. Moving to monochrome and back to black was a deliberate move, harnessing the raw values of design I love so much and the minimal nature of lettering. Texture of course is everything and in my work I always like to explore how my clients can push their branding into tactile spaces. So naturally I had my tape dispenser custom powder coated with an antique hammer effect for desktop bling.
My business cards utilise a dynamic layout, landscape on the front and portrait on the back, as per my trademark, I like to keep it interesting. With 3D facet emboss and overlaid text it’s an evolution I have loved executing and the studio has some epic projects in the works putting these values in practice.
Our style and aesthetic as a brand and as designers to develop highly considered outcomes that are authentic but not ego driven. We love what we do and are conscious of what we are creating for our clients. This exercise helped us to see the evolution of the studio and we are excited for the multitude of varied projects in the works.
- Agency/Creative: Studio Sly
- Article Title: Studio Sly Branded Stationery Designed In-House
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Melbourne
- Market Region: Global
- Project Deliverables: Graphic Design
- Industry: Technology
- Keywords: stationery and print design
Creative Director: Lauren Finks
Photography: Shelley Horan