“Here at Studio More, we create ‘More Thinking’ briefs to challenge us as a studio: to producebrands and packaging solutions in thought-provoking ways as self-initiated projects.As a studio who works with lots of great food & drink brands that are challenging the norms oftheir markets, albeit sugar-free energy drinks or drinks saving the bee population. We areinspired by their approaches and with that in mind we created our first ‘More Thinking’ brief.We wanted to explore the idea of thoughtful luxury and how a challenger brand could be bornwithin the beauty world. The idea of Queen & Kind is centered around of a play on words, using‘Queen’ to represent both luxury & the target consumer, the ‘Kind’ is represented by the playfulthought of the queen bowing her crown.The brand Queen & Kind would introduce clean and considered products to the beauty world,using 100% natural ingredients and be a sustainable brand.”