Studio More - Optiat - World Brand Design Society

“The idea of Optiat, an upcycled coffee body scrub was first conceived in 2016, where thefounder began to consider the different ways in which discarded coffee grounds could beutilised.Optiat had an inspiring set of company values, but lacked clear definition as a brand. Theyneeded a clear strategy to transform their identity from upcycled waste to trustworthy beautybrand.We worked closely with Optiat on their brand strategy allowing them to differentiate themselvesfrom other coffee scrubs. The identity has unlocked the brand’s potential to become the ‘NatureFriendly Beauty Company,’ with Coffee Scrubs being their first product to launch.”