Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Studio Boam Label Design for Pomatium Gin, Calvados Distillery

Studio Boam Label Design for Pomatium Gin, Calvados Distillery

The famous Domaine Coquerel in Normandy, a Calvados distillery, asked Studio Boam to design their latest flagship product from scratch; a gin aimed exclusively at the American market. The apples and pears of the region form the aromatic base for this gin distilled at 42.3°.

The idea of the concept posed by the Studio is inspired by a large surrealist fresco from the second half of the 19th century. The baroque atmosphere of the Moulin Rouge, as painted by the artist Toulouse Lautrec, can be found. It is also the wish to create a large collage inspired by the exuberant madness of the Roaring Twenties and the cabarets of Joséphine Becker.

Indeed, like a theater piece with its courtyard and garden side, the handmade label takes up the successive plans of a theatrical stage set. The accumulation of drawn objects that compose the label reveals a dreamlike and whimsical graphic universe full of references.

Witnessing this cacophony, the viewer’s eye wanders through the ruins of a lost paradise at the front of the stage. We have added, for example, a zeppelin bearing the brand’s flag, a magic fountain and the monument of Mont-Saint-Michel in the background.

It’s this French-style festivity, like an invitation to share, that gives this bottle the visual strength that will be communicated to the future consumer, but above all a first direct link with the surprising and confusing content.

Creation of a custom-made typography and a hand-drawn and coloured set, composition of a piece-by-piece collage of each of the elements of this small theatre. The whole is printed in series and we also worked on the collar and its monogram (the “P” of Pomatium and “G” of Gin letter).

 

CREDIT

  • Agency/Creative: Studio Boam
  • Article Title: Studio Boam Label Design for Pomatium Gin, Calvados Distillery
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: France
  • Agency/Creative City: Paris
  • Market Region: North America
  • Project Deliverables: Branding, Illustration, Label Design
  • Industry: Food/Beverage
  • Keywords: #gin #alcohol #france #spirits

  • Credits:
    Art Director: Andy Migevant
    Art Director: Alexandre Arzuman
    Graphic Designer: Camille Simond
    Graphic Designer: Clara Marzal
    Graphic Designer: Pauline Laboria
    Bottle Manufacturer: Saverglass

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
27
Good
Vote
6
Bad
Vote
2
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
25
Good
Vote
5
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
25
Good
Vote
6
Bad
Vote
0