In the field of spirits, working in the world of Champagne is always an adventure. This quintessential luxury champagne, with its subtle codes and light bubbles, takes us into a creative process never explored before.
If we had to summarize the starting point of our adventure with the M.G. Heucq brand, it would be above all a human adventure and an encounter. The encounter with an exceptional topography, the Champagne region, a land rich in sediments, the starting point of our work.
Moreover, the human relationship developed during our rich exchanges with Melody and Guillaume Heucq, the discovery of their work and their exceptional heritage have made this projet an enrichment for the mind and the heart, beyond the creation. Also, we were at the crossroads of a common passion, champagne.
We were asked to rethink the visual identity of this beautiful family champagne brand, M.G.Heucq.
The analysis of the main elements of the terroir allowed us to transpose them into new graphic signs. Thus, our creation was elaborated around two emblems, the shell and the fossil. In order to connect with the history of the geographical area, we put the vineyard as the starting point, making part of an excellent terroir work.
Our multiple researches have shaped the story told in this project, creating a contemporary visual identity marked by authenticity. We wanted to create a link between tradition and modernity.
The round shape of the labels allows the brand to distinguish itself from its competitors. The custom-made hand lettering logo gives strength and personality to the brand. The embossed lines on the back of the logo are a geographical and topological reminder of the domain and remind us of the veins on the vine leaves. The colors, fresh and subtle, are chosen according to the different classifications of the vintages: they reinforce the visual coherence and above all, wish to arouse the curiosity of the consumers. The 7 bottles of the M.G. Heucq brand unconsciously refer to the work of a precious land for the realization of an elaborate and refined wine. A Champagne in agreement with its time and its convictions.
- Agency/Creative: Studio Boam
- Article Title: Studio Boam Creates Champagne M.G. Heucq New Bottle Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: France
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Research
- Format: Bottle
- Substrate: Glass, Glass Bottle