Sports accessory company, which represents a global sports culture, style and pursuit of greatness. Passionate about potential, believes that we are responsible for our choices. As such, they chose to inspire new ideas, methods, thoughts and lives through their products and speech. It tries to continually reinvent itself, both the limits of functionality, performance and innovation. Communicates with personality, with distinct and disruptive elements and languages, seeking authenticity. Thus, originality and personalization is one of the main concepts of brand innovation.
Made for everyday people, who seek exclusivity and a language with which they identify, live the lifestyle proposed by the brand – Where you are the hero and your lazy side is the villain = We are all heroes of our own history, and only fit for us to change our lives and awaken to reach our potential.
- Agency/Creative: Studio BLUMER
- Article Title: Studio BLUMER Creates Visual Branding With Personality for Sports Accessories Brand
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: Multiple Regions
- Project Deliverables: Brand Advertising, Brand Creation, Brand Identity, Brand Naming, Graphic Design, Identity System, Research, Tone of Voice
- Industry: Fashion
- Keywords: Sports, eccentric, disruptive, fashion, cool, sport, training, fitness, personality, branding, identity, logo, minimal, visual, stationery, advertising, akro, startup, brand, design, graphic design