Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Students Concept for Xela – Rum Born From Fire Designed by Robert Barton and Nikhil Soni

Students Concept for Xela – Rum Born From Fire Designed by Robert Barton and Nikhil Soni

A golden rum aged upon Volcano Pacaya (Up in the volcanic highlands of Guatemala) where it matured its warm fire taste that dances like a flame on the palette. Our rum honors the ancient tale of the Mayas witnessing the frightening miracle of the Xela bleeding stone. Filling the sky with billowing black clouds of ash, destroying homes but in turn, birthing the most fertile soil on earth. To the Mayas a symbol of perfection. A rum born from fire.

Aged using the traditional Guatemala method of high-altitude aging where the cane is grown in fertile soil at the foot of a volcano (cut, squeezed, and planted by hand) then carried to the peak of the volcano to begin aging, this allows the flavors to meld differently in the barrel creating a smooth Oakie tase profile unattainable at sea leave. High-altitude aging dates back to the highlands of Guatemala (Quetzaltengo; Xela to the locals, the epicenter of Maya culture and home to some of the last remaining Mayas) in the early 20th century.

The idea behind the packaging is that the bottle is melted due to the sheer heat of the volcano Pacaya. Volcano Pacaya plays a vital role in the creation of this rum, from growing the sugar cane in fertile soil surrounding the volcano to the benefits of high-altitude aging at the top (such as the flavors melding differently in the barrels than they would at sea level and alcohol boiling off sooner creating a stronger more fiery rum).

As the people who live on this volcano are Mayas, we have been inspired by the rich visual language of Mayas for the design on the pack, taking typographic inspiration from the inscriptions and redrawing and swopping out elements of the Mayan calendar with elements relevant to our brand.
A golden rum aged upon Volcano Pacaya (Up in the volcanic highlands of Guatemala) where it matured its warm fire taste that dances like a flame on the palette. Our rum honors the ancient tale of the Mayas witnessing the frightening miracle of the Xela bleeding stone. Filling the sky with billowing black clouds of ash, destroying homes but in turn, birthing the most fertile soil on earth. To the Mayas a symbol of perfection. A rum born from fire.

CREDIT

  • Agency/Creative: Robert Barton , Nikhil Soni
  • Article Title: Students Concept for Xela – Rum Born From Fire Designed by Robert Barton and Nikhil Soni
  • Organisation/Entity: Student, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Global
  • Project Deliverables: Brand Creation, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Packaging Design, Photography, Product Architecture, Product Naming, Research, Tone of Voice
  • Format: Bottle
  • Substrate: Glass Bottle

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0