Rebus Cider design was inspired by graphic designer Paul Rand and his IBM based on rebus – Think. Puzzle, rebus, riddle. A commonly used technique in English culture, in which letters get a new meaning due to the properties of pronunciation. The rebus line of cider also has been created by rebuses. The icon of fruits are indicators of cider flavours: apple, peach, pear and lemon.
The meaning of the puzzle is that the characters use images, letters and symbols to solve the word. For example, the image of a picture is the first word, the apostrophe means the subtraction of letters. one apostrophe – one letter , two-two letters, respectively. The both sides arrow means replacing the letters. The cider line can be permanently modified by new rebuses and simple and understandable to customer design. Despite the fact that the rebuses are provocative at the same time it is hidden by illustrations.
The game resembles children’s puzzles, but unlike them, they hide obscene words. Since the use of alcohol is strictly from the age of eighteen, this is a good reason to remember your childhood in a new version and drink your favorite drink. Also, such a design will definitely attract the attention of the buyer. Also, this kind of packaging can be a great occasion for intellectual competitions with friends.
Every cider has unique rebus which customer has to solve. The special of the riddle is that key are not simple words but swear words. The customer will enjoy the taste and check IQ at the same time. The answer can be checked by small upside text below.
- Agency/Creative: Polina Sergeeva
- Article Title: Student Concept for Rebus Cider Packaging Design
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Can
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: Cider
Student: Polina Sergeeva