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Student Concept for Playful, Versatile and Fictional Character Brand and Packaging System for Brewery

Student Concept for Playful, Versatile and Fictional Character Brand and Packaging System for Brewery

 Silvia Abruzzese – Temescal Brewery

 Temescal Brewery has been deeply shaped by Oakland values: the pursuit of innovation and a spirit of diversification. They believe that beer can catalyze communities and bring people together. This project re-imagines their brand and packaging system.  The inspiration for this design was the vibrant and multicultural community of people that gravitates towards Temescal Brewery. Each beer variety is paired with a fictional character whose image and personality matches their corresponding beer.”

CREDIT

  • Agency/Creative: Silvia Abruzzese
  • Article Title: Student Concept for Playful, Versatile and Fictional Character Brand and Packaging System for Brewery
  • Organisation/Entity: Student Concept / Non Published
  • Project Type: Packaging
  • Agency/Creative Country: United States America
  • Market Region: North America

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