MDM Light has the right to be called one of the largest companies producing professional lighting solutions throughout Russia.
For your attention, I want to present a completely new design of the company’s identity. My design approach is minimal and simple. I was focused on creating an emphasis on the brand name. Clear typography makes the logo well-readable and visible from afar. Also, the simplicity of forms and their composition is ideally combined with the idea of stability and understanding of the company in its business. Furthermore, it is impossible not to mention the main idea of the logo – a lamppost, which with its glow creates the word light, which is extremely interesting and unusual conveys the essence of the organization and its main business –the production of lighting for large customers.
I also want to mention the framework in which I put myself when creating this logo. Design constraints are more useful than ever. There is no creativity without limits. The finest designs come from the most demanding requirements. The modifier “best” can be applied to a 60×90 two-color poster on newsprint, typed in 72-point Baskerville with this logo, dedicated to the concert of such-and-such, which will take place in three days, so everything should be printed in four hours. These are the limitations, this is the real field for creativity. A designer given such an assignment will do a good job, and a designer who is asked to do the “best thing” will do nothing. In my work, my constraint was to create a formal logo that was discreet and, at the same time, stood out for its unusualness.
- Agency/Creative: Eduard Arutiunov
- Article Title: Student Concept for MDM Light’s Logo and Identity
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Asia, Europe
- Project Deliverables: 2D Design, 3D Modelling, Advertising, Art Direction, Brand Guidelines, Brand Redesign, Branding, Design, Graphic Design, Identity System, Logo Design, Rebranding, Typography
- Industry: Manufacturing
- Keywords: Light, MDM, Lamp, Illumination, Manufacturing, Company, Redesign, Identity, Logo, Minimalism, Symbolism
Designer: Eduard Arutiunov