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Stash – Snacks So Good They’re Criminal

Stash – Snacks So Good They’re Criminal

Hunger – Stash

Fruit and nut snacks often live in a healthy, wholesome design space with plenty of earthiness but no real edge. By taking the impulse ‘grab and go’ occasions literally, Stash looks to add some attitude to these safe and serious shelves. By finding himself in different sticky situations Bazington, Stash’s law-breaking bear, brought to life our proposition: snacks so good, they’re criminal. Bright colours and bold text dominate the shelf, while playful secondary assets carry on the criminal theme.

CREDIT

  • Agency/Creative: Hunger
  • Article Title: Stash – Snacks So Good They’re Criminal
  • Organisation/Entity: Agency, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Format: Pouch, Sleeve
  • Substrate: Pulp Carton, Pulp Paper

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