SPARK - Coppertail Brewing Co. - World Brand Design Society

“DEVELOP A LEGENDARY BRAND FOR A NEW CRAFT BREWERY.

A fun-loving, former lawyer named Kent came to us with his dream to build a brewery. He came armed with two things – a name (Coppertail) and an idea from his daughter (Coppertail is a sea monster).”

“We identified the truths of Kent’s vision, evaluated competition then built a brand story based on encounters with Coppertail. It inspired beer names. Influenced labels. Created stories and even encouraged consumers to experience their own encounters. At an event, on the shelf or in someone’s hand, Coppertail would be imaginative – and unmistakable.”

“With a strong foundation Coppertail offered a single promise, we’re beer for you. Don’t be scared to let your customers tell your story. Give them the platform and let them run with your brand. That’s exactly what we did with Coppertail. A beer review transformed into something more imaginative. The interior designer decided to put a confessional booth into the tasting room. Social media exploded with their own photos and C-monster puns. Sightings were no longer rare and before selling a single beer, requests were coming in from around the state and across the country.”