Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Sophia Georgopoulou | Design – FYSIKO. teleia + gala! (Natural Milk. Period!)

Sophia Georgopoulou | Design – FYSIKO. teleia + gala! (Natural Milk. Period!)

” AVRAMIDES FAMILY FRESH MILK PRODUCT SERIES
FYSIKO. teleia + gala! (Natural Milk. Period!)
Φυσικό. τελεία + γάλα!

The Objective:
Avramides Family asked us to brand and design their new Fresh Daily Milk series. The new products’ design and naming should communicate Avramides Family history and heritage in the dairy field that begun back in 1974 (in Νοrthern Greece) along with the naturalness of their milk products.

Creative Concept:
Avramides’ Family long history in milk production is in disputable in terms of experience, know-how and of course their concern in delivering premium quality milk. Our main focus was to highlight their absolute commitment in quality and naturalness and to do that we decided to create a statement instead of a brand name, a proposal that was happily embraced by our client. The phrase “Natural Milk. Pediod” is now the new Dairy Milk brand of Avramides Family that comes in Cow, Sheep and Goat milk.

The design:
Our decision to focus in highlighting the naturalness, simplicity and purity of the new products was our main objective when we started exploring the packaging design and logo of the new series. Our inspiration came from Henri Matisse’s cut outs in terms of shape and composition as we decided to give a light and fresh approach to the whole project. For the logotype we chose to work with a vintage typeface and added a twist of nature by transforming the letter “F” to a leave in order to visualize the freshness of the milk and to emphasize on the historicity of Avramides Family. The animals that produce the milk along with some naturalistic motifs were designed in a way that the consumer receives a feeling of purity and calmness. Color wise the choice of blue, green, orange and purple shades aimed to intensify the impression of a fresh, cool product.”

CREDIT

  • Agency/Creative: Sophia Georgopoulou | Design
  • Article Title: Sophia Georgopoulou | Design – FYSIKO. teleia + gala! (Natural Milk. Period!)
  • Project Type: Packaging
  • Format: Bottle
  • Substrate: Glass, Plastic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0