Shoko is a Canadian company that produces handcrafted chocolates with a variety of fruits mixed with cocoa. Shoko’s main focus is to preserve the cocoa flavor and combine the nutritional value of the fruits present in its products. Therefore, it offers a variety of intensities between flavors for cocoa fruit and everyday fruit lovers.
An exclusive brand that loves handicrafts, that wants to convey its exquisite work and fit in with the modern world.
The company needed a new visual identity that would fit and be able to convey the values that the brand carries.
As the brand produces handcrafted chocolates, the proposal should seek simplicity and the conservative, but fitting into the modern world so that it could position itself in a safe and direct way.
The visual identity was then built using less saturated colors, which convey a refinement and simplicity and typographies with thin thicknesses to convey exclusivity and delicacy of craftsmanship.
After studying the references, the main concept that was followed was to use silhouettes of tourist spots from various countries, which are major producers of each fruit. To differentiate, the illustrations were carved rather than just drawn on the packaging.
The concept of colors was to use the predominant color of each fruit, providing differentiation for the packaging. Except for cocoa intensities, the package darkens depending on the amount of cocoa in the product.
Finally, the logo was designed using a base typography, which was modified to differentiate itself, becoming more exclusive to the brand.
- Agency/Creative: Tohi Studio
- Article Title: Shoko Chocolates Packaging Created by Tohi Studio
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Fortaleza
- Market Region: Europe, North America
- Project Deliverables: Brand Identity, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: Chocolates, Chocolate, Fruits, Candy
Brand designer: Erick de Sousa Santos