Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Shake Design – Elite Coffee Capsules

Shake Design – Elite Coffee Capsules

“Strauss Coffee is one of the largest coffee manufacturers in the world, and is the fourth largest purchaser of coffee beans worldwide. Strauss Coffee offers an optimal blend of select coffee varieties from prime locations worldwide, where coffee development experts prepare exclusive espresso blends, ensuring that each and every coffee granule is the freshest, highest quality product available.
Strauss Coffee asked us to recreate the coffee capsules under a new brand – Elite Coffee – and to develop a new visual language for the capsule packages and for the new website to be launched at the same time.
We chose clear, distinct language for the packaging design, the robust aroma and flavor are classified by a simple numbering system according to strength.
The new design allows us to use accessible, clear, media-orientated language rich with experiences, flavors, and bright colors. It relates to the act of drinking coffee with friends, family, and loved ones in familiar scenarios, expressing the joy and passion for coffee.”

CREDIT

  • Agency/Creative: Shake Design
  • Article Title: Shake Design – Elite Coffee Capsules
  • Project Type: Packaging

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0