Storytelling and naming: Throughout history, there have been many movements that have changed the course of life and have brought an avant-garde point to the different eras of our society. To see what history we could tell in the hostel, we studied different avant-garde movements from romanticism, the hippie movement, the baby boom, the punk trend to the millenials of today. So we discovered that there were several synergies between all these previous as: Are the romantic gatherings a meeting point? or are the communes hippies the ancestors of the hostel? To achieve the objective we based ourselves on the idea of the bastard and its meaning:
bastard, da: From the fr. ant. bastart. 1. adj. that degenerates from its origin or nature.
A hostel is like the bastard of accommodation, everyone knows that his father was the hotel but no one knows which was his mother…
Bastard, is the illegitimate son of the hotel born to break the rules and vindicate the lost spirit of the true traveler, like those romantic travelers who were looking for an experience for the soul and spirit. A hostel for #haters of the world, revealing a cosmopolitan concept with a certain degree of sophistication. We mix cultures, styles and citizens of the world. Our inhabitants are demanding. For this, we appropriate the punk aesthetics and the form of the pamphlets, the underground culture and condensed typographies creating a unique story, where in each room you can find the story of the most famous bastards in history from Leonardo DaVinci to Patti Smith or Gandhi. Everything to create an atmosphere #hater and that coexists perfectly with the mythical neighborhood of the movida Madrileña, Malasaña.
- Agency/Creative: Salvartes Design
- Article Title: Salvartes Design Create Identity for Bastardo Hostel
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Jerez de la Frontera
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Branding, Creative Direction, Graphic Design
- Industry: Hospitality
- Keywords: branding, hostel, madrid, bastardo
Art direction: Salva García-Ripol