“Safari’s intent was to create a visual system beyond the packaging that would become a signpost for the most unforgettable nighttime experiences, curated by the Carlsberg brand. The name of the sub-brand and the bold graphic label were inspired by a special hop in the beer called ‘polaris’, which also means ‘north star.” The design and branding are meant to evoke intrigue and guide beer drinkers in pursuit of the best a night can offer.”
CREDIT
- Agency/Creative: Safari Sundays
- Article Title: Safari Sundays – Carlsberg NOX
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
