Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Russian Protein Ice Cream Developed for Professional Athletes

Russian Protein Ice Cream Developed for Professional Athletes

Just Be Nice studio – O12 Protein Ice Cream

“O12 is a protein ice cream brand. The product range which has been developed for professional athletes is now being developed to suit all kinds of consumers who are on a diet and lead a healthy lifestyle. Therefore, the new product packaging does not include sport elements and patterns as it was originally designed and is focused more on tastes.

In addition to visual changes we have modified the type of packaging and the whole production method. The original product was sold in a typical glass with a lid. However, the cost for such glass was too high: the packaging was purchased in the UK due to some problems with finding cups of similar quality in Russia. The new cardboard boxes allowed the manufacturer to vary the volume of products and finally launch the production in Russian cities.”

CREDIT

  • Agency/Creative: Just Be Nice studio
  • Article Title: Russian Protein Ice Cream Developed for Professional Athletes
  • Project Type: Packaging
  • Agency/Creative Country: Russia
  • Market Region: Box
  • Format: Box
  • Substrate: Pulp Carton

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0