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Rowdy Studio Creates From Here, a New Brand to Support Student Living

Rowdy Studio Creates From Here, a New Brand to Support Student Living

From Here provides modern and secure student living in three accommodations across Dublin and Galway, Ireland. When our client first got in touch, these could only be found through an external booking platform, saturated with accommodation UK-wide. This wasn’t effectively capturing the imagination of a student. We were set the challenge to create an over-arching identity and branded website to house the accommodations, and inspire excitement, before directing students onto the booking platform.

A name that captures the journey: Our college years take us on an exciting journey, from the anticipation of first year to the reward of graduation. Student life is fun, challenging, messy, stressful and transformative. We needed a name that could reflect this, and the many possibilities that lay in-store for student residents. ‘From Here’ was the perfect fit: directional, ambitious and idealistic. It became the catalyst for an entire smart, yet playful, brand language.

Jump in: In keeping with From Here’s confident verbal identity, we produced vibrant visuals – poppy patterns in bright colours. Series of concentric shapes evoke a sense of movement, direction and energy. Squares transition into diamonds, and triangles into arrows – all the time linking back to feelings of anticipation, opportunity, and the thrill of diving into something new. Layered photography and animation help further bring this brand story to life.

It all starts here: Our primary task was to create a simple, brochure website. This would become the face of the brand, start to drum-up interest from potential residents, and encourage current residents to stay on. It is simple in structure and built around small details. An animated homepage header provides instant impact and insight into the brand. Layered flickering GIFs, patterned hover effects, subtle transitions, geometric arrows and a mesmerising, looping loading graphic all work to create a sense of liveliness.

We implemented the brand across a wide variety of print, digital and OOH for Dublin and Galway, including accommodation hoardings, 6-sheets, phone kiosks, marketing flyers, booking postcards, internal posters, social media posts, Google Ads, GSP ads and more. To ensure consistent brand application going forward, and to establish colour as a differentiator between residences, we developed a set of supplier guidelines.

CREDIT

  • Agency/Creative: Rowdy Studio
  • Article Title: Rowdy Studio Creates From Here, a New Brand to Support Student Living
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: United Kingdom
  • Market Region: Global
  • Project Deliverables: Brand Advertising, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Research, Tone of Voice
  • Industry: Real Estate
  • Keywords: Property, Residential, Renting, Naming, Branding, Homes, Apartments, PRS, StudentAccommodation, Realestate, Dublin, Ireland, Investment

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