NAH (No Animals Harmed.) is a new takeaway based in London exclusive to UberEats. NAH is 100% vegan, ethically sourced, compostable, and delicious. As the name explains, no animals are harmed in any way as a result of NAH. The identity focuses on bold hand-drawn style typography and a vivid colour palette. Combining these two elements gives NAH a friendly, playful and distinct aesthetic in a rapidly growing vegan food and takeaway market.
An integral part of the NAH identity is typography, with several typographic treatments used across the brand. NAH’s delicious typography burgers simple visualise what ingredients go into each burger and are printed on the corresponding burger boxes, and variable type animations bring words to life across the brand in digital formats.
Merchandise is an important aspect of growing the NAH brand. Tote bags are regularly given out with orders, and there are regular social competitions to win freebies such as t-shirts, socks and badges. As popularity of the brand increases, merchandise will be evermore important for brand growth.
NAH as a brand tries to give back to mother nature by contributing towards a more sustainable and healthier future. All ingredients are ethically sourced and produced, and all packaging is fully compostable from containers all the way to stickers. NAH was born from family of foodies who are passionate about cooking and strive towards creating the tastiest and most wholesome plant-based menu possible. NAH opened with just one location six weeks ago, and already have two new locations opening before the end of summer.
- Agency/Creative: Ross Hammond
- Article Title: Ross Hammond Creates Branding for NAH. (No Animals Harmed) Takeaway Based in London Exclusive to UberEat
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe
- Project Deliverables: Brand Identity
- Industry: Food/Beverage
- Keywords: Vegan Branding Typography Animation
Designer: Ross Hammond