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R.I.P. to Chiyoizumi Brewery Label Design

R.I.P. to Chiyoizumi Brewery Label Design

Fukuda Design and BARBE – Kosyu Project

Chiyoizumi Brewery of Awamori was in Okinawa,Japan. the brewery was closed due to various circumstances in the year 2013, Awamori production stopped, and it was officially closed down in 2018.

Dressed in all white, the packaging portrays a traditional Japanese funeral where white symbolize of lamentation and grief.
All the packages are labeled differently. I dropped the ink mixed with Awamori on labels.

Although it seemed that “Chiyoizumi brewery’s Awamori” is familiar to the local residents and been drunk, disappeared from the world, but the Awamori which remained a little in the warehouse that became a scrapped house. This project was created to rethink Awamori culture, breathing new life into sake of Awamori.

CREDIT

  • Agency/Creative: Fukuda Design
  • Article Title: R.I.P. to Chiyoizumi Brewery Label Design
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Japan
  • Market Region: Asia
  • Format: Bottle
  • Substrate: Glass

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