Vinille was tasked with telling a compelling story about Riga and its history, architecture and products in an increasingly competitive global market. While having a stunningly beautiful rich and distinctive culture, Riga itself is not widely known as a tourist destination. While Riga’s economy and skilled workforce is developing, the small size of the population and limited resources mean that Riga is unable to benefit from economies of scale.
Vinille assembled a team of seven designers, to complete the project in an accelerated time frame of four months. The team began with an analysis of the content and the layout of cities existing brand identities in a world. Everyone involved knew the design would ultimately be too much for a single volume, and thought about ways to structure it that would be easily understandable by citizens and travelers. Riga Brand is designed to capture the spirit of the city, scandinavian architecture, its people and way of life. From the baltic colours to the spiritual patterns and symbolism of the country’s handmade treasures, everything crafted in Riga comes from the country’s pristine nature, timeless traditions and enduring values.
“The work produced by vinille is remarkably bold and disciplined. The visual design system for the city managed to flex across an incredible range of content layers and tones,” – said Head of Riga Architect Bureau.
One unified and overarching country brand for Riga – broad enough to be leveraged across all sectors and industries in the future, particularly for sectors that support Riga’s sustainable and long-term growth plans.
- Agency/Creative: vinille
- Article Title: Riga Brand Designed to Capture the Spirit of the City, Created by Vinille
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Estonia
- Agency/Creative City: Tallinn
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Branding
- Industry: Non-Profit
- Keywords: city, Riga, country branding, place, visual identity, branding
Brand Strategist: Deniss Svechnikovs