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Reviving Legend of Denmark Ice Cream Market

Reviving Legend of Denmark Ice Cream Market

Mildberry – Gammeldags

Gammeldags is the oldest Danish ice cream brand, created in 1933. Gammeldags is more than just an ice cream brand. It is one of the most respected symbols of Denmark. Tradition and heritage are the essence of this brand. That is why new Gammeldags package design uses real historical photos, taken in the last century at dairy factory.

CREDIT

  • Agency/Creative: Mildberry
  • Article Title: Reviving Legend of Denmark Ice Cream Market
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Denmark
  • Market Region: Europe
  • Format: Basket, Cup
  • Substrate: Plastic

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