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Repositioning via packaging design in the Indian Market (Bootz Dark Jamaica Rum)

Repositioning via packaging design in the Indian Market (Bootz Dark Jamaica Rum)

The idea is to craft an exclusive & premium Rum identity and packaging design, apt in reflection of the Jamaican heritage, yet differentiated. We created an amusing brand world for consumers to playfully engage with- telling them a curious story.
A vision of a vintage newspaper set in Jamaica in the late 1600’s has been brought to life -Stippled illustrations, whimsical copy and letterpress inspired typography created a unique and premium aesthetic appeal.
The most expensive rum in its segment, Bootz is growing fast and already winning hearts with its signature crafty vibe.

CREDIT

  • Agency/Creative: Taali Media
  • Article Title: Repositioning via packaging design in the Indian Market (Bootz Dark Jamaica Rum)
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: India
  • Market Region: Asia
  • Project Deliverables: Brand Identity, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Illustration, Packaging Design, Tone of Voice
  • Format: Bottle
  • Substrate: Glass Bottle, Pulp Board

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